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This report investigates how the public sector can effectively reuse open data through innovative business models. It builds on a year-long campaign that included research, webinars, and focus groups, presenting findings and offering policy recommendations for Europe’s data ecosystem. The report examines the untapped economic potential of open data, which, while accessible, requires strategic business models for full impact. Key recommendations emphasize public-private partnerships, support for data literacy, and user-centric strategies to maximize the economic and social value of open data across Europe.